Curiosity Corner

Purpose-Driven Segmentation aligns customer insights with marketing intent by applying tailored frameworks for distinct objectives. Psychographic segmentation fuels broad brand storytelling, behavioral segmentation drives real-time, one-to-one personalization, and need-based schemes bridge both use cases. By deploying fit-for-purpose models rather than a one-size-fits-all approach, organizations eliminate misalignment, boost targeting accuracy, and reinforce consistent, relev