Curiosity Corner

Prosper Fuambeng

Data Quality and Decision Quality

The effects of data quality on decision quality are well-known and documented; hence, the adage, garbage in, garbage out. Poor quality...

Prosper Fuambeng

Incentive-Driven Customer Loyalty Wanes As Incentives Diminish

Where We Are Marketing managers work to increase revenue through activities like campaigns, sponsorships, and sharing well-crafted...

Prosper Fuambeng

Customers Want to be In Control of Their Subscriptions

We all have our subscription stories; some are about outsourcing grocery shopping and using the extra time to care for ourselves, while...

Prosper Fuambeng

Fuel Loyalty Marketing with Positive Customer Behaviors

Inclusive Loyalty Marketing, rooted in positive customer behaviors, ensures long-term growth.