Listen to BTS shoppers; they will tell you when and where they want to shop.
As of early July, nearly half, 48%, of back-to-school shoppers have already begun shopping for the 2024/2025 school year. By the end of July, it is anticipated that two-thirds, 67%, of BTS shoppers will be actively engaged in making purchases.
According to NRF, 86% of BTS shoppers are halfway through their
shopping list.
Families shopping for back-to-school items are expected to spend an average of $875, and total spending is projected to reach $13.8 billion. Retailers can still maximize the effectiveness of back-to-school campaigns by focusing on customer needs and providing incentives to increase purchase consideration.
Moreover, back-to-college spending is expected to hit $87B this year, with an average spend per family of $1,365.
Brands remember:
You exist because of your customers. The back-to-school period presents a prime opportunity to demonstrate that you understand your customers.
Loyalty stops the second someone else offers your customers a better service.
Customer-focused brands engaged with BST shoppers in May and are well-positioned to win.
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