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Writer's pictureProsper Fuambeng

Customer-Focused Brands are Poised to Win in 2024 Back-to-School Shopping


Listen to BTS shoppers; they will tell you when and where they want to shop.


  • As of early July, nearly half, 48%, of back-to-school shoppers have already begun shopping for the 2024/2025 school year. By the end of July, it is anticipated that two-thirds, 67%, of BTS shoppers will be actively engaged in making purchases.


  • According to NRF, 86% of BTS shoppers are halfway through their

shopping list.


  • Families shopping for back-to-school items are expected to spend an average of $875, and total spending is projected to reach $13.8 billion. Retailers can still maximize the effectiveness of back-to-school campaigns by focusing on customer needs and providing incentives to increase purchase consideration.


  • Moreover, back-to-college spending is expected to hit $87B this year, with an average spend per family of $1,365.




  • Brands remember:

    • You exist because of your customers. The back-to-school period presents a prime opportunity to demonstrate that you understand your customers.

    • Loyalty stops the second someone else offers your customers a better service.


  • Customer-focused brands engaged with BST shoppers in May and are well-positioned to win.



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