Curiosity Corner

Purpose-Driven Segmentation aligns customer insights with marketing intent by applying tailored frameworks for distinct objectives. Psychographic segmentation fuels broad brand storytelling, behavioral segmentation drives real-time, one-to-one personalization, and need-based schemes bridge both use cases. By deploying fit-for-purpose models rather than a one-size-fits-all approach, organizations eliminate misalignment, boost targeting accuracy, and reinforce consistent, relev

Comparison shopping engines (CSEs) are evolving from simple price-check tools into high-intent brand discovery platforms. Shoppers use them to compare not just price, but relevance, lifestyle fit, and perceived value. To win, brands must lead with strong visuals, competitive value, and clear messaging. CSEs aren’t just performance channels—they’re key to earning loyal, high-value customers right at the moment of decision.