Curiosity Corner

Purpose-Driven Segmentation aligns customer insights with marketing intent by applying tailored frameworks for distinct objectives. Psychographic segmentation fuels broad brand storytelling, behavioral segmentation drives real-time, one-to-one personalization, and need-based schemes bridge both use cases. By deploying fit-for-purpose models rather than a one-size-fits-all approach, organizations eliminate misalignment, boost targeting accuracy, and reinforce consistent, relev

Keep Rate is a smarter metric for modern retail. It shifts focus from just managing returns to understanding what drives customer satisfaction. Unlike return rate, which looks back at problems, Keep Rate highlights what products work. It helps retailers identify winners, refine assortments, and reduce waste. By spotlighting success rather than just failure, Keep Rate supports sustainable growth and better customer experiences.